Month: September 2014

Archives for September 2014

Are your web initiatives paying off?

Utilizing the World Wide Web is your most powerful tool when it comes to marketing your business.  If someone want to know something about you, they are most likely to use their desktop, laptop, or smart phone to look up your company’s website or Facebook page.

Your web presence is often times your first impression so you need to make it strong, effective, and easy to navigate. Once you draw your audience in, you want to keep them there, encourage them to stay a while, and learn about your business and what you have to offer.

Robert Faletti, contributing writer for the South Florida Business Journal, offered these tips for measuring your website’s marketing performance.

1. Bounce rate

Bounce rate measures the percentage of visitors that land on your website and leave without visiting any subsequent pages. This metric provides insight into how well your website is meeting a user’s immediate needs: A high bounce rate usually means that your site isn’t capturing the user’s attention.

2. Visitor flow

Visitor flow data provides insight into a visitor’s path through your website. Patterns will emerge that may uncover issues with the architecture of your website. Ideally, you want the flow to be continuous from page to page without having to always go back to the home page to navigate the site.

3. Returning users

Returning user statistics are more important than they seem, since most buyers visit a site more than once before making a purchase. Improving returning user percentages increases your opportunity for sales/conversions.

4. Visitor duration

This metric is perhaps the simplest statistic to explain: the longer a user spends on your site, the more opportunity you have to convert. Strong visit duration typically means the website is filled with engaging, relevant content. As a bonus, this will help your search engine optimization efforts, too.

5. Mobile vs. desktop

While it’s not a specific metric, comparing mobile vs. desktop statistics helps us understand how users are reacting to the site on different devices. You want to make sure your website is responsive to both mobile and desktop to decrease bounce rate and increase visitor flow, returning users, and visitor duration. Again, first impressions are critical.

And first impressions aren’t just limited to the web. A strong web presence should be coupled with a strong first impression when a potential client walks into your business center and office. At Lakeside Executive Suites you will find just that. Lakeside Executive Suites is a state-of-the-art business center offering full-service private executive office space with amenities such as personalized reception services, Class A meeting rooms, state-of the-art VOIP telephone system, and a bilingual staff, to name a few.  Come work alongside other business professionals, like yourself, who now have the time and energy to focus on running their business with us taking care of the details.

Visit us on the web at www.lesweston.com or call (877) 301-6197 to learn more.

Source: South Florida Business Journal

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If you were a Broward County local then…..

If you were a local then you might already know about the top six most underrated places in Broward County but if you are not, then we have the scoop on places you need to go and things you need to experience.

Contributing writer, Chris Joseph, for the Broward/Palm Beach New Times—highlighted a list of must-see places that must be seen and experienced to believe.

6. The Fox Observatory

Markham Park’s Fox Observatory allows you to get a closer looks at and get a closer look at life beyond South Florida with its huge telescope and other viewing equipment. You can also bring your own telescope and they’ll show you how to get the best alignment. The observatory is open to the public Saturdays from sunset until midnight and the best part….it’s free.

5. The Water Parks

For just about $10, you can go to Paradise Cove in C.B. Smith Park and hit up one of the two 700-foot watersides and the 400-foot tube ride. There are pipelines and even an area for toddlers as well. There are also 3 other splash parks to choose from in Lauderhill, Deerfield Beach, and Hollywood that are all $8 or less per person to visit. No need to fork out mass amounts of cash at some of the surrounding mega-water parks when you have affordable, local ones that are just as fun.

4. The Biking Trails

Never rule out the joy of a good ol fashion bike ride and fortunately, Broward County has an abundance of bike trails.  There are at least a dozen places to take your bike and make an adventure of it. There’s T.Y. Park, C.B. Smith Park, Markham, Hollywood North Beach Park, and Tradewinds Park, to name just a few. And for those who want a little more adventure, there are a couple of mountain bike trails to conquer, like the ten-mile trail in Markham or the seven-miler in Quiet Waters.

3. Airboat Rides

Airboat rides are a unique and amazing experience. Various airboat companies, such as Sawgrass Airboat Everglades Tour, will take you around the Everglades and show you the natural wonders of our wetlands.

2. Monday Night Food Trucks at Young Circle

Every Monday Night from 5:30-9:30PM at Arts Park in Hollywood I curate a Food Truck Event. This is probably one of the nicest spots in South Florida to bring out the family, enjoy the Park and have a picnic with 25 Food Trucks in attendance.

1. Last but not least—all things water related.

Florida and water are pretty synonymous so enjoy the best of both. From Kayaking to canoeing, paddle boating, or even a swim in the ocean….there are so many water related activities to enjoy. You can even rent a boat at several state parks (Quiet Waters, West Lake,..etc.) for a leisurely day on the water with family and friends.

With a multitude of amazing activities along with its desirable location, Broward County is the perfect place to call home and Lakeside Executive Suites in Weston, Florida (a suburb of Broward) is here to help.

Lakeside Executive Suites unique office space solutions offer the complete package of office space, technology, services and support. From fully furnished private executive office suites to our first-class amenities, personalized reception services, Class A meeting rooms, state-of the-art VOIP telephone system, and our bilingual staff (to name a few), we have what your business needs to grow and thrive in this flourishing community. A partnership with Lakeside Executive Suites means we focus on the details of running your business so you have time to grow your business and experience all the fun that the city has to offer.

Visit us on the web at www.lesweston.com or call (877) 301-6197 to learn more.

Source: New Times Broward Palm Beach

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