Tips on Dealing with Uncertainty in Your Business

May 15, 2020

Jason Tiemeier

If there’s one thing we know to be certain, it’s that life is filled with uncertainty. There’s doubt that you’ll encounter adversity at one time or another, especially in the realm of business. Business is unpredictable by nature. It’s risky, but if you play your cards right, you can win big.

Knowing the risks and being well-prepared will help you make the best of any situation that may come your way. So what are the most likely factors to cause uncertainty in business?

  • The Economy. The economy is constantly in flux. But when it experiences a major downturn, you have to be ready to ride it out.
  • Health Factors. SARS, Ebola, and now COVID-19 are all perfect examples of how illness can severely impact business proceedings on a global scale. But even something as small as an office-wide cold can take its toll.
  • Shifting Trends. Businesses live and die by shifting consumer behavior. Having your finger on the pulse will allow you to interpret the indicators better.

 

Tips To Help Your Business Weather Uncertainty

1.     Anticipate 

No one can accurately predict the future. What you can do is anticipate potential scenarios. Don’t rule anything out just because it may seem unlikely. Very few people could have predicted the catastrophic outcome of the novel coronavirus. However, businesses that were prepared with contingency plans and were able to move quickly to put them into practice are better off than those who were slow to act.

Beyond that, prepare yourself for multiple potential outcomes. Don’t assume that the likeliest conclusion will be the one that sticks. The more situations you anticipate and plan for, the more effectively you’ll be able to respond when the time comes.

2.     Stay on Top of Current Events

Keeping abreast of market trends, economic indicators, and consumer demands will help you make the best decisions for your business. And while you can’t predict exactly how these factors will play out, there are usually signs along the way. It’s important to know how to read them. Get educated about national developments and federal decision-making that may impact your industry. Stay informed, and you’ll always be ahead of the curve.

3.     Static Cling

In periods of uncertainty, change is likely to follow. When it happens, your business needs to be able to adapt to the times. Don’t cling to the exclusively tried and true. Methods that have worked in the past may not always serve you in the future. That doesn’t mean you need to discard them entirely, but don’t let old thinking prevent you from allowing innovation to thrive.

4.     Keep Connected

While technology is an excellent tool, relationships are the true heart of the business. Don’t let your personal and professional connections fall by the wayside. It’s essential to maintain healthy business relationships, as these are what will pull you through the rough patches. Connections help keep you stable, even when all else is uncertain.

Is your business ready to handle uncertainty? Don’t wait! Expect the unexpected and plan for whatever may come. And if you need a little business support during these uncertain times, Lakeside Executive Suites is always ready to lend a hand. Reach out today and let us know how we can help!

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